Ford's Canadian website has recently undergone a major update and now, not only features a full range of product information, but also plenty of consumer feedback, and even some fine Canadian art. As soon as you first visit
www.ford.ca , you'll notice the very modern approach which Ford has taken with the new and improved website. It is pleasing to the eye, extremely easy to navigate, and truthfully boasts a whole host of information available to the consumer with just a quick click of the mouse.
Everything from a "build your own vehicle" section, to, "everything you ever wanted to know about Ford's wonderful new Sync system" is at your fingertips, and now, through its new partnership with the Yahoo community, you can even browse through and read what others are saying about the company and its products.Ford appears to have fully brought into the idea that the customer's viewpoint is a crucial part of its business, and the company is encouraging the community to share their views, whether good or bad.Now, some might see that as a tad dangerous for an automobile company, but I see it as enlightening. After all, if you want to know how good, or how bad a company's product is, there are plenty of other websites where you can obtain that information. However, by keeping this on its own site, and building a community of faithful followers, the company has a wealth of consumer feedback at its disposal at all times.Of course, what they do with that information is..."a story for another day"!
The art of the automobile One of the features of the site which is bound to draw attention, or should that be, "paint attention", is the original artwork by Canadian artists who drew inspirations from various Ford products.Ten artists were each given a different Ford vehicle and asked to create an original piece of artwork from what they personally "saw" in the vehicle. As you can imagine, no two pieces are alike. In fact, they differ quite considerably from piece to piece, or from artist to artist, you might say.I was privileged to view these up close recently, and to read, in the artist's own words, what inspired them, and I have to say that it is truly quite an amazing achievement.