In an effort to boost sales, General Motors recently used a bolder, more aggressive marketing approach, but their decision instead sparked rage on campuses across America.
To promote the GM College Discount program, a new advertisement tried to depict riding a bicycle and walking as boring, while driving a Chevrolet, Buick or GMC isn't. What was supposed to be a harmless campaign quickly backfired and alienated many young buyers.
The ''Reality Sucks'' slogan and messages such as ''Stop pedaling... start driving'' aroused anger in environmentally-conscious students, who asked GM to issue a public apology.
Aware of its giant blunder, the automaker expressed regret and began removing ads across the country as it stops the campaign entirely.
We bet GM learned its lesson!
Source: Left Lane News
To promote the GM College Discount program, a new advertisement tried to depict riding a bicycle and walking as boring, while driving a Chevrolet, Buick or GMC isn't. What was supposed to be a harmless campaign quickly backfired and alienated many young buyers.
The ''Reality Sucks'' slogan and messages such as ''Stop pedaling... start driving'' aroused anger in environmentally-conscious students, who asked GM to issue a public apology.
Aware of its giant blunder, the automaker expressed regret and began removing ads across the country as it stops the campaign entirely.
We bet GM learned its lesson!
Source: Left Lane News