MISSISSAUGA, Ontario --Last night, after four months of engaging with Hypercube - Nissan Canada's unique social media campaign that rewards creativity in Canada - 50 Canadians were awarded an all-new 2009 Nissan cube at events simulcast in Toronto, Montreal and Vancouver. Many of the 500 finalists, their friends and other special guests gathered at the three events to see if they were one of the lucky recipients of a cube all their own.
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| Hypercube winners in Toronto |
"Hypercube is exceptional for Nissan because we are engaging with ourconsumers in such a relevant, unique and interactive way," said Jeff Parent, VP of sales and marketing with Nissan Canada, from CiRCA nightclub in Toronto. "The 500 finalists created an extensive online community that interacted with each other, and their local communities, and really spread the word about the Nissan cube. It's a very exciting evening to now be able to announce the winners."The 50 winners were announced at events simulcast in CiRCA in Toronto, Club Soda in Montreal and Gossip Nightclub in Vancouver. Finalists unable to make it to the events watched it all unfold via webcast. As names were announced, the ecstatic winners made their way on stage to celebrate and be recognized for their Hypercube creativity. In the coming weeks, all the winners will receive their brand new car from local dealerships.
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| Hypercube winners in Vancouver |
The strong Hypercube community established over the past few months will continue beyond the event as winners blog about their life with cube for the next year. Based on what was seen throughout the audition phase, the 50 winners and their cubes are in for some exciting adventures. The events also provided an opportunity for a few local Hypercube finalists - including singers, guitarists and visual artists - to showcase some of their talents during "15 Minutes of Fame" segments throughout the evening."The creativity of the Hypercube finalists is really astounding and what a unique opportunity to be able to share their talents on stage and in front of the Hypercube community," said Parent. "It will be exciting to see what the winners get up to with their cubes over the next year."
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| Hypercube winners in Montréal |
Several of the Hypercube judges, who had the difficult task of evaluating the 500 finalists and selecting the top 50, attended the events and mingled with the finalists and winners. The independent panel was comprised of three English-speaking and three French-speaking judges. Dustin Rabin, a prominent Canadian concert photographer and Hypercube judge, attended the Toronto event."Hypercube was a great experience for me and the other judges because it gave us a chance to see firsthand the talent of the creative community in Canada," said Rabin. "Some of the auditions were so unique and cutting edge and it's great to see the winners receive the good news tonight!"Follow along as the Hypercube winners blog about their life with cube at
www.hypercube.ca .the winners are:
Alberta Phil Crozier, CalgaryLisa Brawn, CalgaryEmily Bolinger, Calgary
British Columbia Mike Haire, AbbotsfordSean Siddals, Prince GeorgeGreg Sczebel, Salmon ArmRobin Van Gyn, SquamishSyd Woodward, VancouverKevin Grandia, VancouverJoe Lafleur, VancouverAnthony Boronowski, VancouverJeff Keenan, Whistler
Nova Scotia Samantha Babin, Halifax
Ontario Telma Costa, East YorkBev Hogue, FonthillAntony Hare, LondonPaul Marozzo, MidhurstMark Orszulak, MississaugaMark Wotton, OshawaSean Williams, ThornhillTony Elston, TorontoTim Donnelly, TorontoJacqueline Pavan, TorontoRafe Malach, TorontoRannie Turingan, TorontoJulie Kroll, TorontoJasin Dollin, TorontoCurtis Santiago, TorontoChris Musina, TorontoArv Slabosevicius, TorontoAndre Molnar, TorontoAmrita Chandra, TorontoLaura Aqui, TorontoAlwin Richards, Whitby
Prince Edward Island Mark Stevenson, Summerside
Québec Anne-Marie Venne, GatineauDelphine Bergeron, LavalPHLASH, Tha, MontréalJean-Aymeri de Magistris, MontréalMike Giles, MontréalNatalie Jobidon, MontréalÉric Lafontaine, MontréalAllison Moore, MontréalJosée Rivest, MontréalGuillaume Boudreau, MontréalJean-Philippe Faucher, QuébecAmélie Paul, Sainte-DorothéeFrancis Lévesque, Sorel-Tracy
Saskatchewan Taylor Pfeifer, SaskatoonJade Hanson, Warman
photo: Nissan Canada