Lexus says that it's hard to catch luxury and performance car enthusiasts sitting still these days--so they're innovating to give interested shoppers the information they want on the go.
Toyota's high-end division will team up with Sympatico MSN to introduce an interactive new site where busy Canadians can connect with information on the striking and powerful
IS F performance sedan wherever they are. All that's needed is a web-ready mobile phone or similar portable device.
Once logged on, users can access a
dealer directory , videos, downloads, guest services or even email information about the car to a friend. The mobile site will also allow users to build and price their own I
S F by configuring their favorite colors and options. "Consumer research indicates that more than 75 per cent of Canadian households have access to a wireless phone with internet access. The IS F combines passion, luxury and world's first advanced technology in a performance sports sedan. It brings a new level of excitement and advanced experience to the Lexus brand, so it will be the focus of our engagement with Canadians through mobile media," said
Tony Wearing , Managing Director of Lexus in Canada. "We will be able to bring Lexus to mobile users and become the first automotive manufacturer in Canada to participate in a research lab connecting Canadians to Lexus from their mobile devices."The mobile site will be promoted during a month-long online marketing campaign that's expected to generate over a million impressions of the vehicle.
photo: Lexus