Since the Obama administration announced their proposed fuel economy rules for 2017-2025 (including a 56.2 mpg rule), the auto industry has been up in arms about it. So, what better way to air their grievances and get the general public on their side? Why, targeted ads, of course.
On Tuesday, the Alliance of Automobile Manufacturers (including Toyota, BMW Group, Ford Motor, Chrysler Group, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Volvo and Volkswagen Group) will begin airing 6-second radio spots across 7 states. The fear is that these new rules will push the auto industry back, despite its climb after such dark times, and may even force an EV mandate across the board.
There is another concern that the technology needed to meet the new rules and regulations would boost car prices so much that consumers would no longer be able to buy, therefore pushing the auto industry back into recession, cutting jobs and so forth.
While fuel economy and the environment are always pressing issues in the auto world, pushing extreme rules like the Obama administration could be more harmful than helpful in the end.
Source: USA Today
On Tuesday, the Alliance of Automobile Manufacturers (including Toyota, BMW Group, Ford Motor, Chrysler Group, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Volvo and Volkswagen Group) will begin airing 6-second radio spots across 7 states. The fear is that these new rules will push the auto industry back, despite its climb after such dark times, and may even force an EV mandate across the board.
There is another concern that the technology needed to meet the new rules and regulations would boost car prices so much that consumers would no longer be able to buy, therefore pushing the auto industry back into recession, cutting jobs and so forth.
While fuel economy and the environment are always pressing issues in the auto world, pushing extreme rules like the Obama administration could be more harmful than helpful in the end.
Source: USA Today