March 2012 Sales

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Could the bold and unique design of the sexy Range Rover Evoque explain the spectacular 56% sales increase at Land Rover over March 2011? Meanwhile, Mazda can brag about selling 34% more cars than a year ago, quite possibly because of its all-new 2013 Mazda CX-5 and fuel-efficient SKYACTIV technologies . Looks like innovation does pay off.

As for the Germans, Audi, BMW, Volkswagen, Mercedes-Benz, and Porsche fared pretty well in March with a jump of 22%, 18%, 11%, 5%, and 3%, respectively. MINI is still on a roll (29%), while Kia is showing no signs of slowing down (22%).

Positive sales numbers were also recorded at Nissan (10%), Hyundai, Chrysler and Mitsubishi (all at 8%), Infiniti (6%), and Subaru (3%).

On the other hand, Ford (-3%) and Jaguar (-4%) posted a second consecutive loss in March. Things aren't so bad, though, especially with spring in full swing and a 2013 model year bringing attractive new products.

March Current Month YTD
2012 2011 12/11 2012 2011 12/11
Acura 902 1389 -35.1% 2617 2870 -8.8%
Audi 1913 1568 22.0% 4823 3913 23.3%
BMW 2725 2309 18.0% 6214 5327 16.7%
Chrysler 22545 20794 8.4% 55420 49481 12.0%
Ford 24674 25511 -3.3% 55101 55891 -1.4%
General Motors 22684 24505 -7.4% 49901 51348 2.8%
Honda 12841 13804 -7.0% 29177 24173 20.7%
Hyundai 12605 11668 8.0% 29331 27052 8.4%
Infiniti 882 827 6.7% 1806 1607 12.4%
Jaguar 80 84 -4.8% 154 166 -7.2%
Kia 6628 5394 22.9% 15046 12313 22.2%
Land Rover 462 295 56.6% 1100 683 61.1%
Lexus 1288 1412 -8.8% 2959 2977 -0.6%
Mazda 7779 5787 34.4% 16241 13645 19.0%
Mercedes-Benz 3325 3162 5.2% 7614 6619 15.0%
MINI 480 370 29.7% 1017 760 33.8%
Mitsubishi 2046 1895 8.0% 5050 4866 3.8%
Nissan 8535 7726 10.5% 19304 16692 15.6%
Porsche 227 219 3.7% 540 522 3.4%
Saab 3 7 -57.1% 9 20 -55.0%
smart 78 126 -38.1% 239 282 -15.2%
Subaru 2791 2700 3.4% 6569 6218 5.6%
Suzuki 475 577 -17.7% 1235 1336 -7.6%
Toyota 16054 16257 -1.2% 37427 33223 12.7%
Volkswagen 5064 4536 11.6% 11712 10634 10.1%
Volvo 664 563 17.9% 1353 1382 -2.1%
Light Vehicle Sales 157750 153485 2.8% 361959 334000 8.4%
Passenger Car 73645 69163 6.5% 161085 140729 14.5%
Light Truck 84105 84322 -0.3% 200874 193271 3.9%
GM/Ford/Chrysler Nameplates 69903 70810 -1.3% 160422 156720 2.4%
Import Nameplates 87847 82675 6.3% 201537 177280 13.7%
Sales History 2008 2009 2010 2011 2012 12/11
January 102.8 76.9 81.6 84.5 97.5 15.4%
February 111.0 80.2 100.2 96.0 106.7 11.2%
March 150.0 127.5 145.4 153.5 157.8 2.8%
April 175.2 143.9 149.7 159.9
May 184.5 154.0 154.9 149.0
June 159.5 138.5 154.6 164.8
July 149.5 139.9 148.8 141.5
August 147.0 135.4 136.1 140.4
September 134.1 129.5 135.1 134.5
October 122.7 121.5 123.3 125.7
November 105.2 102.1 116.0 121.1
December 94.4 111.2 111.7 114.6
Full Year 1636.0 1460.6 1557.1 1585.5 362.0
Note: Sales figures above are in thousands.
Source : Desrosiers Automotive Report