Mitsubishi's latest television advertising campaign shows a factory coming to life with muscular robots aggressively moving through various sports-related activities such as basketball, football and hockey as they assemble the cars. The TV spot relies entirely on the latest computer graphics technology to promote the athleticism of the
new Eclipse and Eclipse Spyder.
These 30 action-packed seconds are a reflection of Mitsubishi's imagination, inspiration, innovation and performance. When viewing the ad, everyone realizes that Mitsubishi is different from all other automakers.Of course, you have to put all stereotypes aside. Mitsubishi targets the young at heart, technical minds and everyone who loves machines.The creative was developed by BBDO Toronto and has generated global interest from Mitsubishi marketing departments around the world. Mitsubishi Motors North America began by airing the spot during the NBA playoffs as well as on ABC, NBC, TNT and ESPN1,2,3.
photo: Mitsubishi