Some Say Randy Sears Had Toughest Job in Canada
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is now suffering the loss of President and CEO of Randy Sears, who left the
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| Randy Sears, CEO of Mitsubishi Motor Sales of Canada, Inc. has resigned his position. (Photo: Shawn Pisio, Canadian Auto Press) |
Some say the embattled Japanese company's boss had the most difficult job in the country, and to his credit the automaker arrived on the Canadian market six months ahead of schedule and has since tackled extremely challenging odds to remain above water, and that in the most intensely competitive automotive market Canada has ever experienced.
It's difficult to say whether Sear's departure will prompt Mitsubishi Motors North America (MMNA) to focus more attention on its northern subsidiary or not, as it has been left behind the U.S. division with a less enticing 5-year warranty when compared to the American
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| MNA has also shown it does not yet fully understand the differences between the Canadian market and its American counterpart. (Photo: Trevor Hofmann, Canadian Auto Press) |
MMNA has also shown it does not yet fully understand the differences between the Canadian market and its American counterpart, by not designing in Canadian specific tolerances for its all-new Colt subcompact, which would have made an excellent entry-level model to battle the likes of Chevrolet's Aveo, Hyundai's Accent, Kia's Rio, Suzuki's Sprint+ and Toyota's Echo Hatchback, all strong sellers for their respective brands. Mitsubishi has no subcompact entry model, which hurts its chances of attracting first-time new car buyers, and in the end enticing young, influential buyers into the Mitsubishi family.