News follow-up: Allstate backtracks on 'zodiac' story

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Recently, we reported a tongue-in-cheek story correlating the revised zodiac signs to accident rates. The press release from Allstate led to some confusion around whether astrological signs are part of the underwriting process.

Last week, the insurer apologized and removed the press release from its website.

"Astrological signs have absolutely no role in how we base coverage and set rates," the company insisted. "Rating by astrology would not be actuarially sound. We realized that our hard-working customers view their insurance expense very seriously. So do we."


Source: CNN Money