Porsche has a plan to offer hybrid versions of all its models in the foreseeable future as it struggles to lower emissions across the fleet, according to Reuters . At the same time, the German sports car manufacturer rejects the idea of developing self-driving cars.
"One wants to drive a Porsche by oneself," said Porsche Chief Executive Oliver Blume Blume in an interview with regional newspaper Westfalen-Blatt published on Monday.
These sentiments are shared by top executives at Lamborghini, another division of Volkswagen AG.
As Blume noted, there is a limit to what technology should be able to do in a car, and "iPhones belong in your pocket, not on the road."
Some of the notable electrified models to be launched by Porsche in the coming years include the 911 plug-in hybrid (2018) and the all-electric, 600-horsepower Mission E (around 2020), which will reportedly offer a range of more than 500 kilometres.