4. The generous range of standard equipment
Hyundai has built its reputation on always offering more for much less than most others can muster. Early on, the strategy served to bring potential buyers into dealerships and convince them that choosing a Hyundai was a legitimate option. Today, consumers recognize the quality of the products they’re getting from the brand, but at the same time they’ve come to feel that the company is maybe not as generous with its features and equipment as before.
The Kona marks Hyundai’s return to the more-for-less approach when it comes to equipment for the price. Early on in the trim levels, the multimedia system includes all the main functionalities like Android Auto and Apple Carplay connectivity, and when you climb the ladder you even get stuff like a head-up display. A few years ago that was the kind of feature only found on luxury models.
In short, the buyer gets their money’s worth with the Kona, which is a pretty compelling selling point when people are forking over large amounts of money for a vehicle.