In a show such as the SEMA in Las Vegas, one has to do some serious thinking and innovation to be ahead of the pack. Volvo really wanted their
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| (Photo: Philippe Champoux, Auto123.com) |
booth to stand out hence the presence of IPD (International Product Development) who claim to be the Volvo and suspension expert. They have been around since 1963 and used that experience towards the Volvo C30 at the SEMA show.IPD's version of the C30 is a thoughtful design inspired by the Swedish roots of the Volvo brand. See for yourself in this soundslides presentation with commentaries from IPD's Rob "Lucky" Arnold. Remember there is one more presentation to come to complete this coverage of the Volvo booth in Vegas.