Study: Top vehicle criteria for Canadian buyers

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A survey by Redshift Research for Kijiji shows that car buyers in Quebec primarily focus on reliability and fuel economy, while other Canadians put a car's image above all else -- excluding the price, of course.

Overall, here's what drivers look for when shopping for a new car:
  • Price (69%);
  • Reliability (69%);
  • Maintenance costs (48%);
  • Driving dynamics (39%);
  • Make (29%);
  • Interior design (26%).
Source : Kijiji