Top 10: Super Bowl LIV’s Car Ads, From Best to Worst A 30-second spot on this year’s football extravaganza cost $5.6 million

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10 - Two films

We close with two ads that, though they aren’t the work of a specific automaker, refer to upcoming two big-budget movies in which cars play a substantial role.

First, we have the ninth installment of the Fast and Furious series, which largely speaks for itself. In the second one, we see an old Aston Martin DB5 announcing the next chapter of the James Bond series. Take your pick.