Tata Motors Enters the Truck Market as European Diesel Giants Face Major Decline

By ,

Press release
Source: Truck Industry Today (USA)

Washington, DC - The roads are about to get more crowded at the wrong time for Western semi truck manufacturers.

European commercial vehicle sales slumped by a record 42.4 percent in April, and companies such as Scania, Volkswagen, Volvo, DAF and Iveco say they are suffering badly.

Model 4938 S

Meanwhile, India's Tata Motors has just unveiled its first trucking solution, one touted to match existing performance standards but come at a lower life-cycle cost.

How will India's entry into the tractor-trailer arena affect the global presence of the West's top diesel truck makers?