Car: Jaguar XF
Feature: Dial shifter and motorized air vents
Why: A minor but very impactful touch: Start the Jaguar XF via its push-button start -- which itself pulsates via a backlit red LED like a beating heart -- and the round shifter dial rises slowly from the console in sync with the barrel-shaped air vents tumbling open in the dash. There’s no functional benefit to this bit of theatre, but it’s a uniquely potent signature touch that adds a little exclusivity and reinforces the XF’s luxury atmosphere.