Toyota is nowhere near posting skyrocketing sales numbers, yet the executives of the Japanese manufacturer aim to make the Prius their top seller in the United States by 2020.
In a call with analysts on Monday, Bob Carter, Toyota's group vice president for U.S. sales, said: ''We will end the decade with Prius being the No. 1 nameplate in the industry. The Camry will be a close second, and that's not because there will be a drop in Camry sales''.
That's one ambitious goal and Toyota has its work cut out with strong opposition from the highly-promising Chevrolet Volt and Nissan LEAF. That's probably why the company simultaneously announced a wagon variant of the popular hybrid for next week's NAIAS in Detroit.
Source: Bloomberg
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| Photo: Toyota |
In a call with analysts on Monday, Bob Carter, Toyota's group vice president for U.S. sales, said: ''We will end the decade with Prius being the No. 1 nameplate in the industry. The Camry will be a close second, and that's not because there will be a drop in Camry sales''.
That's one ambitious goal and Toyota has its work cut out with strong opposition from the highly-promising Chevrolet Volt and Nissan LEAF. That's probably why the company simultaneously announced a wagon variant of the popular hybrid for next week's NAIAS in Detroit.
Source: Bloomberg