At $12,995 the Koreans Finally Have Some Japanese Competition
Tuesday, July 29, marks the day driving a new Japanese car gets more affordable in Canada, with the official launch of the Toyota Echo Hatchback.
| |
| Built especially for the Canadian Market and sporting a $12,995 base price tag, the Toyota Echo Hatchback should experience strong sales. (Photo: Toyota) |
The new subcompact, especially commissioned for the Canadian market, should experience strong sales due to its $12,995 base price. Its only competitors for the time being are from Korea, in Hyundai's Accent and Kia's Rio. Suzuki is expected to launch an all-new Korean built Swift, part of the GM/Daewoo deal that went down last year, to compete in the subcompact class within months.
| |
| The new subcompact appears to be a hit with young and old alike, with its sporty design and bargain price. (Photo: Toyota) |
The new Echo Hatchback seems to be getting positive response from all age groups, with both younger and older sets attracted by its sporty design and economical price.
That price goes up if fully featured in RS trim though, reaching $17,300 total. Still, a significant options list gets filled leaving very little to be desired. Add to that Toyota's class leading quality and award winning reliability and the Echo Hatchback is a sure winner.