Toyota Outpaces Volkswagen, Porsche and Audi to Take Third Place in Prestigious German Survey
Some languages are universal.
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| With its recent high ratings in Germany, Toyota is proving that its nameplate is synonymous with top-notch quality, no matter the country. While the European Corolla looks nothing like the version sold in North America, its good name holds similar respect among car buyers. (Photo: Toyota Canada) |
Case in point: Toyota recently charged up from fifth place overall in Germany's ADAC AutoMarxX report to third, with the third party survey organization stating its performance as "nothing short of a minor sensation."
ADAC AutoMarxX, considered one of the most rigorous surveys in Germany, analyzed brand image, sales performance, customer satisfaction, vehicle quality, technology and innovation and considerably more criteria to arrive at their decision.
The Center for Automotive
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| This is the first time a non-German nameplate has achieved top-3 placement in this very critical survey. Recognize this SUV? It's a Toyota Land Cruiser sold in North America as the Lexus GX 470. (Photo: Toyota Canada) |
The December 2003 survey hinted at this month's results, by showing Toyota coming close to nudging Volkswagen from its fifth place position in a race for fourth overall. In a mere six months the Japanese brand has outpaced Porsche, little doubt because of initial quality issues over its Cayenne SUV, and Audi, nabbing its third place ranking. Only BMW and Mercedes-Benz are left to pass, and some market analysts say it is only a matter of time before Toyota does just that.