Volkswagen's creative way to prevent texting while driving

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Volkswagen's latest safety campaign aims to raise awareness of the dangers of texting while driving. While this isn't the first time an automaker does such a thing, you have to admit the folks at VW came up with a brilliant idea.

Unsuspecting people arrive at a movie theatre, and at one point the screen shows a driver's POV on a seemingly quiet country road. Then, a broadcaster at the theatre sends them a text message, and as they pick up their phones to check it out, the on-screen driver crashes. Total silence from the crowd.

Bottom line: Always keep your eyes on the road, people!