Volvo Cars is brewing the largest product offensive in its nearly century-old history. The Swedish-origin, Chinese-owned automaker has confirmed plans to introduce 13 all-new vehicle models worldwide by the end of the decade.
A centenary looms
As the company founded in 1927 sits on the verge of its centenary, it is adapting its portfolio to shifting market demands by dividing the rollout into two distinct regional strategies. The plan includes six models being developed specifically for China and seven tailored for Western markets, including Europe and North America.
Driven by varying regulations, tariffs and consumer preferences, Volvo is pivoting away from a strictly electric-only roadmap toward a flexible, multi-powertrain approach. While Europe is targeted to reach a fully electric lineup by 2030, Volvo Chief Technology Officer Alexander Petrofski confirmed that individual models will offer a mix of battery-electric, plug-in hybrid and third-generation hybrid powertrains.
This renewed commitment to plug-in technology is reflected in recent updates to the XC60 and XC90 PHEVs, which now feature enlarged batteries delivering up to 126 km of electric-only range.
Not just crossovers and SUVs
Brand purists will be happy to learn that the upcoming lineup will not be restricted to crossovers and SUVs. Volvo explicitly confirmed plans for new “low” and “high” body styles, meaning we could see a revival of traditional sedans and station wagons alongside SUVs.
At the other extreme, the company is even considering offerings larger than its EX90 flagship, and in the out-of-left-field category, it says it’s also evaluating whether Chinese-market products like the EM90 MPV could fit Western portfolios.
For Western markets, the upcoming vehicles will ride on Volvo’s SPA2 and SPA3 architectures, powered by the brand's HuginCore computing system. The SPA3 platform will underpin the upcoming EX60, while SPA2 serves larger vehicles like the EX90 SUV and ES90 sedan.
To improve profitability, Volvo also aims to increase component sharing from roughly 10 percent today to 30 percent across its lineup.
Aesthetic changes are on the horizon as well. Thomas Ingenlath has returned to lead Volvo’s design department following a seven-year tenure as CEO of Polestar. His team is preparing a concept vehicle slated for Volvo’s centennial year in 2027 that will sound the clarion for the brand's next design language.
Wholesale transformation
Volvo CEO Håkan Samuelsson goes so far as to say that the company's showrooms will look completely transformed by 2030, and not just in terms of the vehicles found therein. Alongside the product offensive, the brand plans to streamline the buying process with transparent pricing, simplified vehicle configurations and faster delivery times across its retail network.