For anyone who thinks cars are nothing more than big chunks of metal that burn fuel; think again. The good folks at Volkswagen Canada shot an ingenious ad for their 2012 Jetta GLI that'll leave you a bit breathless. Combining long-exposure photography and video footage, VW managed to "paint" the town red and white with its new GLI, quite literally.
Sometimes you realize why creative people have the jobs they do, and the makers of this commercial proved their worthiness from the start of the TV spot. Using nothing more than an empty parking lot and the headlights and taillights of the brand new GLI (plus a ton of behind-the-scenes technological wizardry), VW succeeds in capturing your attention and proving that cars really can be beautiful.
Over the years, VW has proven they have a bit of a knack when it comes to cool advertisements (take the R32's edible magazine spot or even the SuperBowl Star Wars ad ), and we believe this latest creation is no exception. Even if you weren't sold on the idea of the new GLI (which is a 200hp, turboed sedan if you were wondering), this commercial will make you take notice of the German automaker's latest release.
Plus, it was made in Canada which makes it that much cooler.
Source: Autoblog
Sometimes you realize why creative people have the jobs they do, and the makers of this commercial proved their worthiness from the start of the TV spot. Using nothing more than an empty parking lot and the headlights and taillights of the brand new GLI (plus a ton of behind-the-scenes technological wizardry), VW succeeds in capturing your attention and proving that cars really can be beautiful.
Over the years, VW has proven they have a bit of a knack when it comes to cool advertisements (take the R32's edible magazine spot or even the SuperBowl Star Wars ad ), and we believe this latest creation is no exception. Even if you weren't sold on the idea of the new GLI (which is a 200hp, turboed sedan if you were wondering), this commercial will make you take notice of the German automaker's latest release.
Plus, it was made in Canada which makes it that much cooler.
Source: Autoblog