The World Challenge Championship has a new title sponsor in Pirelli, its sole tire supplier.
The series was renamed the Pirelli World Challenge Championship after the announce. The deal will be effective for five years.
The three different categories of the championship (World Challenge GT, World Challenge GTS, and World Challenge Touring Car) will all run on the P Zero Racing Slick in 2011 as was announced this past October.
"This is an exciting time for Pirelli Motorsport," said Tom Gravalos, Pirelli Tire North America’s VP of Marketing, Motorsports and Original Equipment.
"We continue our strategy of growth and development and are now partnered with some of the most important race series and world championships in the world, including Formula One, GP2, GP3, the VW TDI Cup, Ferrari Challenge, Lamborghini Super Trofeo, Pirelli Drivers Cup USA and now, World Challenge."
The 2011 calendar includes 12 races with rounds 1 and 2 scheduled for March 25-27.
The series was renamed the Pirelli World Challenge Championship after the announce. The deal will be effective for five years.
The three different categories of the championship (World Challenge GT, World Challenge GTS, and World Challenge Touring Car) will all run on the P Zero Racing Slick in 2011 as was announced this past October.
"This is an exciting time for Pirelli Motorsport," said Tom Gravalos, Pirelli Tire North America’s VP of Marketing, Motorsports and Original Equipment.
"We continue our strategy of growth and development and are now partnered with some of the most important race series and world championships in the world, including Formula One, GP2, GP3, the VW TDI Cup, Ferrari Challenge, Lamborghini Super Trofeo, Pirelli Drivers Cup USA and now, World Challenge."
The 2011 calendar includes 12 races with rounds 1 and 2 scheduled for March 25-27.