NEW YORK — BMW of North America, LLC and Sirius Satellite Radio (Nasdaq: SIRI), the satellite radio broadcaster, announced today that BMW will offer Sirius satellite radio service to new car buyers beginning in the second quarter of 2002. Sirius radios will be available in select BMW 3 Series, 5 Series and X5 vehicles. BMW owners will be among the first with access to Sirius audio entertainment service with up to 100 channels.
BMW will offer Sirius radios as an accessory in its most popular models through BMW centers across the country. BMW centers will also offer subscription activation services for its customers who purchase Sirius receivers.
A recent JD Power survey showed BMW owners as among the most likely early adopters of satellite radio. The JD Power 2000 Automotive Emerging Technologies Study revealed that, of all car owners surveyed, BMW owners expressed the strongest desire to include satellite radio in their next new car.