Automakers can be pretty creative when it comes to producing ads for their new vehicles, and Fiat Chrysler Automobiles (FCA) is no exception. Here are two cool videos celebrating the return of the Fiat 124 Spider for 2017.
The first one, titled Free Like a Bird, is the first commercial ever filmed by an eagle, and it shows the Fiat 124 Spider traversing the beautiful mountains of Palinuro, Italy. FCA worked closely with FREEDOM, a conservation movement that supports and protects threatened birds of prey.
The second clip stars the old man from a previous commercial who dropped his little blue pill out the window, giving birth to the Fiat 500X. Check it out to see why it’s called “No Blue Pill Needed!”
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