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INFINITI will unveil electric performance concept at Pebble Beach

The INFINITI group will be debuting a new performance-focused electric concept at the Pebble Beach Concours d’Elegance taking place later this month.

The prototype will serve as a sneak preview of the design orientation the brand intends to adopt for its future electric performance models. Under the supervision and guidance of Karim Habib, INFINITI’s head of design, teams in Japan, the UK and the United States worked together to create the concept.

“Our new concept provides clues to where the INFINITI brand is heading. For us, electrification means performance – our electrified cars will be powerful, efficient, and fun to drive, and the new concept is a physical representation of our electrified performance future.”

- Karim Habib

This is the second straight year that the automaker disembarks at Pebble Beach with an electrically powered concept car. Last year’s model was a different kettle of fish, however; the stunning Prototype 9 was a one-off retro tribute to the early days of auto racing - read its incredible, improbable story here. This year’s model, on the other hand, is sure to be a much more forward-looking creature.

Prototype 9
Prototype 9