Samsung's transparent display technology will play a key role during the launch of the new Toyota Furia concept on Monday at the Detroit Auto Show.
The sedan will be revealed using a custom-built structure that houses 30 of Samsung’s new 46'' transparent LCD panels, marking a first for an automaker at a major international auto show.
''This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car'', said Brian Hords, Design Director at o2 Creative Solutions, the agency responsible for orchestrating the Furia’s unveiling.
The sedan will be revealed using a custom-built structure that houses 30 of Samsung’s new 46'' transparent LCD panels, marking a first for an automaker at a major international auto show.
''This technology will be used to help create a unique dramatic effect for the Furia reveal as elements can be transmitted on the clear transparent panels to partially obstruct or completely block view of the vehicle until the panels are made completely clear to show the car'', said Brian Hords, Design Director at o2 Creative Solutions, the agency responsible for orchestrating the Furia’s unveiling.
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| Photo: Toyota |