Danica Patrick has nothing to be afraid of, despite GoDaddy announcing Wednesday that it would not be back as primary sponsor on her car next year.
Outside of Dale Earnhardt Jr. there is no NASCAR driver more marketable than Patrick. Her audience and fandom is easily the most diverse in the sport. Hollywood loves her as do hardcore fans in Martinsville, Virginia.
She's an ideal spokesperson for any company, as comfortable ringing the bell on Wall Street as speaking on behalf of COPD advocacy.
She's starred in Super Bowl commercials and appeared in the Sports Illustrated swimsuit issue. Patrick's merchandise is annually one of NASCAR's biggest sellers from young girls who look up to her, to the young girls' fathers who are impressed with her moxie.
Last year, she became the first NASCAR driver to top one million Twitter followers. Even her dog Dallas Stenhouse has nearly five thousand followers.
And best of all for Patrick, her NASCAR career has never been hotter. She's driving like an athlete in a contract year because she is. But also because that's progress and experience. And her underappreciated determination.