From press release
GoDaddy Inc. is leaving NASCAR at the end of the 2015 season, as the company looks to diversify its marketing investment across more channels and regions.
While GoDaddy is not renewing its primary sponsorship of the No. 10 NASCAR Sprint Cup Series team of Stewart-Haas Racing and driver Danica Patrick, the company is negotiating to keep Patrick as a GoDaddy spokeswoman under a personal services agreement.
"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said GoDaddy Chief Marketing Officer Phil Bienert.
"We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers. The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."
This season is proving to be Patrick's best Sprint Cup Series to date. She now holds the record for most top-10 finishes by a woman in NASCAR's top series, with six including a seventh place finish at Martinsville Speedway and a ninth place finish at Bristol Motor Speedway earlier this season.