DETROIT — The 2002 Chevrolet Avalanche will be the lead vehicle sponsor of the upcoming CBS Survivor: Africa television show beginning October 11. In addition to its advertising presence, Avalanche will be integrated into CBS' Survivor Web page. Also, for the first time, CBS is making the Survivor series available for Interactive Television, and this interactive programming will include Avalanche information. The partnership also includes the opportunity for Chevy Avalanches to be given away during the course of the series.
"Many prospective Avalanche customers are outdoor enthusiasts, just like the 16 contestants that will be competing in this challenge," said Bill Waldman, Chevrolet Avalanche Advertising Manager. "With its unique cargo system, the Avalanche can be reconfigured to function as either a pickup or an SUV to meet the needs of these types of active and athletic individuals."
"We are pleased to be able to offer Chevrolet such a broad platform on television's top-rated show to launch its 2002 Avalanche," said Chris Simon, Senior Vice President of Primetime Sales and Executive Vice President of New Media Sales for CBS. "From on-air to on-line to the first fully client-integrated interactive TV series, CBS and Survivor are providing an innovative and comprehensive way for our clients to reach their customers."
A Chevy Avalanche 30-second spot will air throughout the Survivor: Africa series, including the premiere and finale episodes as well as the reunion show. Two 30-second Chevy Avalanche spots, titled "Change" and "Switch," will be shown. These new spots focus on the heart of the Avalanche, the exclusive Convert-a-Cab System, featuring the Midgate design.