As reported by Lexus
NEW YORKÂ – Lexus will debut an all-new exhibit at this year’s 2010 New York International Auto Show featuring the brand’s most thrilling new vehicles.
This year, the exhibit has a modern and stylish feel, with a three-sided marquee emblazoned with Lexus and a sophisticated black and grey carpet entry. The Lexus exhibit comes with a concierge who welcomes visitors and guides them through the display.
“We are thrilled to showcase our premium vehicles with this distinctive presentation,” said Andrea Lim, Lexus Events Marketing Manager. “This exhibit illustrates a new and modern atmosphere with an emphasis on our environmental commitment while showcasing the newest products.”
Designed and constructed by Michigan-based George P. Johnson Company, the Lexus exhibit also features an array of recycled and repurposed materials. Comprising more than half the total mass used in constructing the exhibit, these materials help create many of the booth’s surfaces and unique styling cues.
The centerpiece for the 14,529 square-foot display will be the all-new Lexus CT 200h premium compact hybrid, which will be on display for the first time in North America. As the only dedicated hybrid vehicle in the premium compact segment, the CT 200h is expected to lead the class in fuel economy numbers and standard safety features including eight airbags.
As part of an integrated launch in the U.S., Lexus will release a breakthrough interactive short film that offers a new take on the test drive by providing the viewer a fully immersive way to experience the new Lexus CT 200h. The 60-second trailer to the Lexus-produced “Dark Ride” film will premiere and run continuously on multiple oversized screens inside the CT 200h’s Darker Side of Green-themed amphitheater. The sporty and versatile five-door will be showcased on a moving turntable and surrounded by interactive kiosks featuring social network access that will promote two-way dialogue.
The Lexus LFA, the automaker’s first world-class, 550 hp supercar, will take stage on a turntable awash in light from an LED-equipped canopy. Only a limited number of these hand-built vehicles will be distributed worldwide. Visitors can interact with the “LFA Configurator,” which gives them an opportunity to build their own computerized dream car – with selected colors, wheels and calipers – and send the image to an email address or post to their favorite social media web site.
NEW YORKÂ – Lexus will debut an all-new exhibit at this year’s 2010 New York International Auto Show featuring the brand’s most thrilling new vehicles.
This year, the exhibit has a modern and stylish feel, with a three-sided marquee emblazoned with Lexus and a sophisticated black and grey carpet entry. The Lexus exhibit comes with a concierge who welcomes visitors and guides them through the display.
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| Lexus CT 200h (photo: Philippe Champoux/Auto123.com) |
“We are thrilled to showcase our premium vehicles with this distinctive presentation,” said Andrea Lim, Lexus Events Marketing Manager. “This exhibit illustrates a new and modern atmosphere with an emphasis on our environmental commitment while showcasing the newest products.”
Designed and constructed by Michigan-based George P. Johnson Company, the Lexus exhibit also features an array of recycled and repurposed materials. Comprising more than half the total mass used in constructing the exhibit, these materials help create many of the booth’s surfaces and unique styling cues.
The centerpiece for the 14,529 square-foot display will be the all-new Lexus CT 200h premium compact hybrid, which will be on display for the first time in North America. As the only dedicated hybrid vehicle in the premium compact segment, the CT 200h is expected to lead the class in fuel economy numbers and standard safety features including eight airbags.
As part of an integrated launch in the U.S., Lexus will release a breakthrough interactive short film that offers a new take on the test drive by providing the viewer a fully immersive way to experience the new Lexus CT 200h. The 60-second trailer to the Lexus-produced “Dark Ride” film will premiere and run continuously on multiple oversized screens inside the CT 200h’s Darker Side of Green-themed amphitheater. The sporty and versatile five-door will be showcased on a moving turntable and surrounded by interactive kiosks featuring social network access that will promote two-way dialogue.
The Lexus LFA, the automaker’s first world-class, 550 hp supercar, will take stage on a turntable awash in light from an LED-equipped canopy. Only a limited number of these hand-built vehicles will be distributed worldwide. Visitors can interact with the “LFA Configurator,” which gives them an opportunity to build their own computerized dream car – with selected colors, wheels and calipers – and send the image to an email address or post to their favorite social media web site.
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| Lexus IS 350c F-Sport (photo: Philippe Champoux/Auto123.com) |
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