STONE_COLD
03/08/2005, 08h56
On aura des voitures plus vertes chez Saturn. :!:
Source: The Car Connection daily email service.
The repositioning of the Saturn brand will continue as GM steers the division
toward an eco-minded audience, officials said on Tuesday at the Management
Briefing Seminars in Traverse City, Mich. In contrast to the brand’s Red Line of
performance vehicles, the new Green Line vehicles will emphasize fuel economy.
The first Green Line will be a version of the Saturn Vue crossover outfitted
with a stop/start device that shuts off the engine at stoplights to conserve
fuel.
Due to arrive in 2007, the Vue Green Line will be joined by another
unnamed Green Line vehicle.
------------------------------------
Following from Automotive News:
Saturn goes green with its new models
By Dale Jewett
Automotive News / August 02, 2005
TRAVERSE CITY, Mich. -- Saturn is positioning itself as an eco-friendly brand starting next year with at least two models planned. The vehicles will be called Green Line.
The first, a version of the Saturn Vue SUV equipped with a fuel-saving starter/generator, goes on sale next summer as a 2007 model, says Jill Lajdziak, Saturn general manager. The starter/generator system will save fuel by shutting down the engine when the vehicle stops.
“Environmental friendliness has been a core value of Saturn, and will be an important part of its future,” Lajdziak said Tuesday at the Management Briefing Seminars. She did not name the other Green Line vehicles.
The Green Line Saturns contrasts to the brand’s high-performance offerings, marketed as the Red Line Ion and Red Line Vue.
Saturn will also introduce a sport wagon for the 2007 model year that will be called the Outlook. A mid-sized sedan that arrives next summer will retain the Aura name used on the concept car last January, Lajdziak said.
Those vehicles, along with the arrival of the Sky roadster that arrives in showrooms early next year, will double the number of models in Saturn’s lineup.
The new models now give Saturn the right products to go with its success in marketing and delivering a pleasant retail experience, Lajdziak said.
That’s why the Sky roadster is being launched first. “It’s the fastest way we can change the perception of our product,” Lajdziak said. “It sets the design direction for the rest of our lineup.”
The Outlook will have seating for up to eight passengers in three rows, and the interior space of a full-sized SUV, Lajdziak said.
The Outlook will use General Motors’ Lambda vehicle architecture, which can be set up for front-wheel drive or all-wheel drive, according to the Automotive News Future Product series.
Source: The Car Connection daily email service.
The repositioning of the Saturn brand will continue as GM steers the division
toward an eco-minded audience, officials said on Tuesday at the Management
Briefing Seminars in Traverse City, Mich. In contrast to the brand’s Red Line of
performance vehicles, the new Green Line vehicles will emphasize fuel economy.
The first Green Line will be a version of the Saturn Vue crossover outfitted
with a stop/start device that shuts off the engine at stoplights to conserve
fuel.
Due to arrive in 2007, the Vue Green Line will be joined by another
unnamed Green Line vehicle.
------------------------------------
Following from Automotive News:
Saturn goes green with its new models
By Dale Jewett
Automotive News / August 02, 2005
TRAVERSE CITY, Mich. -- Saturn is positioning itself as an eco-friendly brand starting next year with at least two models planned. The vehicles will be called Green Line.
The first, a version of the Saturn Vue SUV equipped with a fuel-saving starter/generator, goes on sale next summer as a 2007 model, says Jill Lajdziak, Saturn general manager. The starter/generator system will save fuel by shutting down the engine when the vehicle stops.
“Environmental friendliness has been a core value of Saturn, and will be an important part of its future,” Lajdziak said Tuesday at the Management Briefing Seminars. She did not name the other Green Line vehicles.
The Green Line Saturns contrasts to the brand’s high-performance offerings, marketed as the Red Line Ion and Red Line Vue.
Saturn will also introduce a sport wagon for the 2007 model year that will be called the Outlook. A mid-sized sedan that arrives next summer will retain the Aura name used on the concept car last January, Lajdziak said.
Those vehicles, along with the arrival of the Sky roadster that arrives in showrooms early next year, will double the number of models in Saturn’s lineup.
The new models now give Saturn the right products to go with its success in marketing and delivering a pleasant retail experience, Lajdziak said.
That’s why the Sky roadster is being launched first. “It’s the fastest way we can change the perception of our product,” Lajdziak said. “It sets the design direction for the rest of our lineup.”
The Outlook will have seating for up to eight passengers in three rows, and the interior space of a full-sized SUV, Lajdziak said.
The Outlook will use General Motors’ Lambda vehicle architecture, which can be set up for front-wheel drive or all-wheel drive, according to the Automotive News Future Product series.