Voir la version complète : Véhicule de flottes les plus vendues
STONE_COLD
29/03/2006, 08h40
Dernier trimestre de 2005.
Ceux qui partaient en peur ici que la Sonata était un gros succès voilà une grosse partie de la réponse. :wink:
-----
The top ten fleet vehicles for 4Q05:
10: Chrysler PT Cruiser
09: Chevrolet Cobalt
08: Dodge Caravan
07: Pontiac G6
06: Dodge Stratus
05: Pontiac Grand Prix
04: Hyundai Sonata
03: Ford Taurus
02: Chevrolet Malibu
01: Chevrolet Impala
Je sors de l'anonymat pour te dire Vlang dans les dents Stone 8) . Toi qui arretais pas de dire que Ford etait vendu principalement dans les flottes.
Five Hundred, Fusion, Focus...Il y a juste la Taurus qui est dans le top.
Et c'est principalement des GM.
en plus, c'est les flottes Americaines...J'ai jamais vu de Dodge Stratus dans les flottes par ici!
La demande pour la Pontiac G6 au sein des compagnies de location d'auto est très forte, la dernière fois que j'en ai eu une, j'ai du demander qu'on me la réserve et c'était il y a presque un an...
Je sors de l'anonymat pour te dire Vlang dans les dents Stone 8) . Toi qui arretais pas de dire que Ford etait vendu principalement dans les flottes.
Five Hundred, Fusion, Focus...Il y a juste la Taurus qui est dans le top.
Et c'est principalement des GM.
:nice:
Et vlan dans les dents monsieur la vérité absolue. C'est une farce!!! :wink: :P
STONE_COLD
29/03/2006, 12h37
Je sors de l'anonymat pour te dire Vlang dans les dents Stone 8) . Toi qui arretais pas de dire que Ford etait vendu principalement dans les flottes.
Five Hundred, Fusion, Focus...Il y a juste la Taurus qui est dans le top.
Et c'est principalement des GM.
1- tu devrais me féliciter pour ma transparence. :wink:
2- GM vend plus de véhicule que Ford. :wink:
3- On connait pas la proportion des ventes vs flottes. :wink:
Numéro 3 - est très important à considérer car on pourrait avoir le phénomène suivant:
Cobalt 40 000 / 100 000 40% des ventes dans les flottes
Focus 20 000 / 40 000 50% des ventes dans les flottes, donc dans cet exemple on peut affirmer que Ford vend principalement dans les flottes.
Si tu mets la main sur les % , on en reparle. :wink: :lol:
Francis F
29/03/2006, 14h58
La demande pour la Pontiac G6 au sein des compagnies de location d'auto est très forte, la dernière fois que j'en ai eu une, j'ai du demander qu'on me la réserve et c'était il y a presque un an...
Le gros avantage de la G6 par rapport aux Malibu et cie, c'est son look dynamique et surtout, pour une voiture de location, l'espace aux jambes à l'arrière. Le fait qu'elle soit construite sur la base de la Malibu Maxx l'explique. L'autre jour, quand ma mère a embarqué en arrière, elle a trouvé qu'il y avait trop de place ! :lol:
Francis F
29/03/2006, 15h02
Je sors de l'anonymat pour te dire Vlang dans les dents Stone 8) . Toi qui arretais pas de dire que Ford etait vendu principalement dans les flottes.
Five Hundred, Fusion, Focus...Il y a juste la Taurus qui est dans le top.
Et c'est principalement des GM.
1- tu devrais me féliciter pour ma transparence. :wink:
2- GM vend plus de véhicule que Ford. :wink:
3- On connait pas la proportion des ventes vs flottes. :wink:
Numéro 3 - est très important à considérer car on pourrait avoir le phénomène suivant:
Cobalt 40 000 / 100 000 40% des ventes dans les flottes
Focus 20 000 / 40 000 50% des ventes dans les flottes, donc dans cet exemple on peut affirmer que Ford vend principalement dans les flottes.
Si tu mets la main sur les % , on en reparle. :wink: :lol:
Pour la Taurus, les versions 2006 et 2007 sont presque réservées à 100 % aux flottes. On parle de 150 000 unités. Disons 100 000 pour les flottes. Il y aplus d'Impala pour les flottes... donc plus de 50 % des ventes de l'Impala vont pour les flottes. Même chose pour la Malibu.
Ce qui est très inquiétant pour Hyundai, c'est que la Sonata se vend à 120 000 unités et qu'elle est juste derrière la Taurus. Estimons 80 000 unités pour les flottes, c'est 66 % de la production. Énorme pour une voiture s'adressant à une famille de la classe moyenne. Donc le flop est encore plus gros qu'on pouvait l'imaginer.
STONE_COLD
29/03/2006, 15h13
Je sors de l'anonymat pour te dire Vlang dans les dents Stone 8) . Toi qui arretais pas de dire que Ford etait vendu principalement dans les flottes.
Five Hundred, Fusion, Focus...Il y a juste la Taurus qui est dans le top.
Et c'est principalement des GM.
1- tu devrais me féliciter pour ma transparence. :wink:
2- GM vend plus de véhicule que Ford. :wink:
3- On connait pas la proportion des ventes vs flottes. :wink:
Numéro 3 - est très important à considérer car on pourrait avoir le phénomène suivant:
Cobalt 40 000 / 100 000 40% des ventes dans les flottes
Focus 20 000 / 40 000 50% des ventes dans les flottes, donc dans cet exemple on peut affirmer que Ford vend principalement dans les flottes.
Si tu mets la main sur les % , on en reparle. :wink: :lol:
Pour la Taurus, les versions 2006 et 2007 sont presque réservées à 100 % aux flottes. On parle de 150 000 unités. Disons 100 000 pour les flottes. Il y aplus d'Impala pour les flottes... donc plus de 50 % des ventes de l'Impala vont pour les flottes. Même chose pour la Malibu.
Ce qui est très inquiétant pour Hyundai, c'est que la Sonata se vend à 120 000 unités et qu'elle est juste derrière la Taurus. Estimons 80 000 unités pour les flottes, c'est 66 % de la production.
T'as des sources crédible sur ces % :?: :wink:
Parlant de transparence, un autre article qui parle que la Sonata ne sort pas aussi rapidement que certains le voudrait...
http://www.autoblog.com/2006/03/29/sonata-incentives-pile-up-as-hyundai-tries-to-meet-sales-goals/
Francis F
29/03/2006, 19h50
T'as des sources crédible sur ces % :?: :wink:
Je réfléchissais par écrit...
STONE_COLD
30/03/2006, 07h27
T'as des sources crédible sur ces % :?: :wink:
Je réfléchissais par écrit...
ouias.....
vl'à de la viande...mais c'est pas inscrit le % par véhicule mais par marque. L'Impala c'est moins que 50%, faudrait que je retrouve l'article.
En attendant
------
The Chevrolet Impala or Dodge Caravan you pick up at the airport rental lot may be masking the full magnitude of Detroit's woes, as domestic automakers rely more and more on less profitable fleet sales to counter the challenge of hot-selling imports.
Faced with eroding market share, both General Motors Corp. and Ford Motor Co. are using fleet sales to keep volumes up and factories running at the expense of profits and brand image.
In fact, all of the recent market share gains at DaimlerChrysler AG's Chrysler Group can be attributed to higher sales to government agencies, commercial fleets and daily rental agencies rather than retail sales to customers.
And Wall Street is starting to worry.
"As the Detroit automakers' retail market shares tumble, their dependence on fleet sales grows more pronounced," said John Murphy, an analyst with Merrill Lynch in New York. "Soaring fleet sales do not bode well for earnings or residuals."
GM said Monday that it plans to reduce sales to rental fleets by 100,000 units this year to below 700,000. It has been able to turn away daily rental fleet business because it has several new models on the market with strong retail demand. That means it can keep those factories going just on the demand from dealerships.
"When you have new product, you're able to pull back on daily rental business," said Paul Ballew, GM's executive director of market and industry analysis
According to Murphy, Detroit's fleet sales reached new highs in the last three months of 2005, accounting for 29.5 percent of overall vehicle sales. That was up from 24.2 percent in the fourth quarter of 2004 and just 14 percent for the same period in 2001.
On the plus side, fleet sales allow manufacturers to keep their plants running in times of reduced consumer demand. In fact, fleet sale contracts are often timed to coincide with periods of low retail demand. But carmakers also make less money on the vehicles they sell to commercial and government fleets.
Because the volumes are big, the margins are low. That not only results in lower profits for automakers, but also reduces the resale value, known as residual, of their cars and trucks.
"You've basically sold the cars at a substantial discount, and then they come back to the market in large chunks," said Art Spinella, president of CNW Marketing Research Inc. in Bandon, Ore. "Residual values get slammed."
That makes cars and trucks with heavy fleet sales less attractive choices for consumers. It also translates into higher lease rates for those vehicles.
Chrysler, GM are in lead
According to a report prepared by Polk Data for automakers that analyzed fleet sales from October of 2005 through January 2006, Chrysler and GM had the highest fleet mix, with about 31 percent of their sales going to commercial or government fleets. That represented a 24 percent increase for Chrysler and a 19 percent increase for GM over the same period a year before. Fleet sales accounted for 29 percent of Ford's overall sales during the same period, up nearly 21 percent year-over-year.
Ford has sought to reduce its dependency on fleet sales and, until last year, looked like it was succeeding. Then Ford fell off the wagon. The automaker's fleet deliveries increased 6 percent in 2005 over the previous year, according to George Pipas, manager of sales analysis and reporting for Ford. And Pipas said Ford's fleet mix will continue to increase in 2006, perhaps as much as 5 percent. Pipas expects Ford's fleet sales to start dropping again in 2007 when its Atlanta Assembly Plant is idled. The factory makes the Ford Taurus sedan, which is sold only through fleet channels.
All three Detroit automakers say some fleet sales are desirable, particularly those to private companies that can yield the same margins as sales to consumers. However, 63 percent of GM, Ford and Chrysler's combined fleet sales were to the less-profitable daily rental sector.
At one time, all of Detroit's automakers owned rental car companies. They used them to balance weak retail sales during times of lackluster consumer demand. Ford sold off Hertz Corp. last year and also owned a part of Budget Rent a Car Corp in the past. GM once owned National Rent A Car System and Chrysler had owned Thrifty Rent-A-Car System Inc. and Dollar Rent A Car Systems Inc.
"The problem is not our fleet mix," Pipas said. "The problem is our declining retail sales."
More profitable commercial and government business accounts for the bulk of the rise in Ford's fleet sales.
"We have the largest sales to commercial and government customers," Pipas said, noting that Ford's daily rental sales account for only 52 percent of its fleet sales, significantly less than the industry average. Ford's F-series pickup is the most popular work truck in the country, while its Crown Victoria sedan is the backbone of the nation's police fleets.
"We're certainly in the daily rental business, but not to the extent of our domestic competitors."
Like Ford, GM is trying to cut back on daily rental business. Ballew said the company is making progress in reducing its least profitable fleet business as part of its North American restructuring.
GM's fleet mix dropped to just 25 percent last month, down from 30 percent in February of 2005. But that decline took its toll on GM's U.S. market share.
"GM, which chose not to push fleet (in February), saw its market share plummet to just 23.7 percent," Murphy said. "Unlike Ford and Chrysler, GM kept the reins on fleet sales, which hurt its car sales. Car sales fell 13 percent -- after rising 15 percent last month."
GM is hoping to grow other, more profitable segments of its fleet business.
"We're still planning on growing on the commercial business," Ballew said, adding that margins for many of its commercial fleet vehicles are comparable to those sold through retail channels. "Commercial business can be very profitable."
Chrysler focus: market share
DaimlerChrysler said fleet sales increased 24.6 percent in 2005.
Merrill Lynch estimates that the Chrysler Group's fleet mix soared to 30.2 percent in the last three months of 2005 from 23.4 percent in the fourth quarter of 2004, and just 18.3 percent in the fourth quarter of 2003. That would more than account for the company's market share growth over the same period.
"Our retail share was flat," said Chrysler Group spokesman Jason Vines. Chrysler wants to increase retail sales, too, but the company's main goal is to grow market share profitably. If the automaker can do that through fleet sales, then it is not going to turn them away.
"We were small players before," Vines said. "Fleet helps us smooth out the slower months, and it also gives us a new customer base."
Detroit automakers are not the only ones using fleet sales to boost their numbers.
According to the Polk Data report, fleet sales accounted for 21 percent of Hyundai Motor Co.'s U.S. sales between October 2005 and the end of January 2006, up from 11 percent over the same period a year before.
Toyota Motor Corp.'s fleet business was responsible for some 7 percent of the company's overall sales between October 2005 and the end of January 2006, an increase of nearly 17 percent year-over-year. Other than GM, the domestic automakers continued to expand their reliance on fleet sales in February.
"The same thing occurred in January -- and at GM, too -- leading us to wonder whether fleet sales are replacing incentives as the lever that domestic (automakers) pull to juice monthly sales," said Peter Nevoid, a research analyst who follows the automotive industry for Bear Stearns in New York. "Our initial sense is that this is not the case, but that the trend warrants monitoring."
Powered by vBulletin® Version 4.2.3 Copyright © 2024 vBulletin Solutions, Inc. Tous droits réservés