Stéphane Dumas
09/10/2006, 07h50
article provenant de http://www.autoblog.com/2006/10/09/bluetec-diesels-to-be-used-by-all-german-automakers/
un petit extrait
Here's where strength in numbers comes to the fore. Audi, BMW, Mercedes-Benz and Volkswagen have joined forces and will begin equipping all their U.S.-slated diesel offerings with the Bluetec system. In doing so, they will set a standard for diesel offerings in the States, have a common, marketable brand and will have massive purchasing power over Bosch who creates most of the components necessary.
Audi and VW have already signed on to the deal, with BMW's CEO, Norbert Reithofer and our favorite mustached-marketer, Dr. Z of DaimlerChrysler, expected to work the details out this week. A formal announcement of the automaker's intentions will likely be made in two weeks time.
un petit extrait
Here's where strength in numbers comes to the fore. Audi, BMW, Mercedes-Benz and Volkswagen have joined forces and will begin equipping all their U.S.-slated diesel offerings with the Bluetec system. In doing so, they will set a standard for diesel offerings in the States, have a common, marketable brand and will have massive purchasing power over Bosch who creates most of the components necessary.
Audi and VW have already signed on to the deal, with BMW's CEO, Norbert Reithofer and our favorite mustached-marketer, Dr. Z of DaimlerChrysler, expected to work the details out this week. A formal announcement of the automaker's intentions will likely be made in two weeks time.