G@B
04/03/2004, 18h22
March 4, 2004
Canadian vehicle sales down 10.6% in February
Vancouver, B.C. - Sales of cars and trucks in February dropped 10.6 percent versus February of 2003, reports Desrosiers Automotive Consultants. "This is the seventh month in a row that sales have been behind year ago levels," said Dennis Desrosiers. "Sales started to deteriorate last August and for most of the last seven months have been worsening."
In February, Mazda vehicle sales were up 18.4 percent, BMW up 9.6 percent, Suzuki up 12.0 percent, GM up 0.4 percent, and Toyota up 1.2 percent. However, some automakers experienced major declines: Mitsubishi was down 48.5 percent, VW down 33.9 percent, Hyundai down 33.2 percent, Honda down 25.3 percent, DaimlerChrysler down 20 percent and Ford down 14.6 percent.
"What caught my attention this month is the divergence between companies," said Desrosiers. "There are always companies that do well each month and others that do not so well but you usually don't see this much divergence."
Desrosiers attributes General Motors' relatively good sales performance when compared to Ford and DaimlerChrysler to their new line of entry-level vehicles. "Aveo's, Optra's, Epica's are selling well in Canada which is primarily an entry level market. In Canada, entry-level vehicles defined as subcompact and compact cars, SUV's and pickups represent about 40 percent of total light vehicle sales. And entry level has been increasing as a percent of the Canadian market. GM has recognized this and launched a number of new models in this segment."
The best-selling car in Canada in January was the new Mazda3, and "..will likely be in February as well when the data is available in a few weeks," said Desrosiers. "This goes back to the fundamental issue in the market. You want to sell more vehicles then address the product issues. Witness GM, Toyota and Mazda with the Mazda3."
http://www.canadiandriver.com/news/040304-1.htm
En fait, depuis le mois d'août dernier, les ventes globales d'autos et de camions au Canada n'ont jamais cessé de décliner par rapport aux bilans mensuels de l'année dernière.
Il est par contre intéressant de constater que Mazda s'en tire plutôt bien avec une augmentation de 18.4% de ses ventes en février, Suzuki est tout juste derrière avec une hausse de 12%, BMW 9.6 %, Toyota 1.2% et GM ferme la marche au niveau des bilans positifs avec 0.4%
AU chapître des déficits, personne ne sera surpris de constater que Mitsubishi a connu une déconcertante baisse de 48.5 %, (ouff, du sang neuf s-v-p!) Volkswagen ne fait guère mieux avec un négatif de 33.9 %, Hyundai 33.2 %, Honda 25.3 %, DaimlerChrysler 20 % et finalement Ford avec un bilan dans le rouge avec 14.6%.
La voiture la plus vendue au Canada en janvier 2004 est la toute nouvelle Mazda 3 et les données pour février qui seront disponibles dans quelques semaines devrait la maintenir en première place.
Canadian vehicle sales down 10.6% in February
Vancouver, B.C. - Sales of cars and trucks in February dropped 10.6 percent versus February of 2003, reports Desrosiers Automotive Consultants. "This is the seventh month in a row that sales have been behind year ago levels," said Dennis Desrosiers. "Sales started to deteriorate last August and for most of the last seven months have been worsening."
In February, Mazda vehicle sales were up 18.4 percent, BMW up 9.6 percent, Suzuki up 12.0 percent, GM up 0.4 percent, and Toyota up 1.2 percent. However, some automakers experienced major declines: Mitsubishi was down 48.5 percent, VW down 33.9 percent, Hyundai down 33.2 percent, Honda down 25.3 percent, DaimlerChrysler down 20 percent and Ford down 14.6 percent.
"What caught my attention this month is the divergence between companies," said Desrosiers. "There are always companies that do well each month and others that do not so well but you usually don't see this much divergence."
Desrosiers attributes General Motors' relatively good sales performance when compared to Ford and DaimlerChrysler to their new line of entry-level vehicles. "Aveo's, Optra's, Epica's are selling well in Canada which is primarily an entry level market. In Canada, entry-level vehicles defined as subcompact and compact cars, SUV's and pickups represent about 40 percent of total light vehicle sales. And entry level has been increasing as a percent of the Canadian market. GM has recognized this and launched a number of new models in this segment."
The best-selling car in Canada in January was the new Mazda3, and "..will likely be in February as well when the data is available in a few weeks," said Desrosiers. "This goes back to the fundamental issue in the market. You want to sell more vehicles then address the product issues. Witness GM, Toyota and Mazda with the Mazda3."
http://www.canadiandriver.com/news/040304-1.htm
En fait, depuis le mois d'août dernier, les ventes globales d'autos et de camions au Canada n'ont jamais cessé de décliner par rapport aux bilans mensuels de l'année dernière.
Il est par contre intéressant de constater que Mazda s'en tire plutôt bien avec une augmentation de 18.4% de ses ventes en février, Suzuki est tout juste derrière avec une hausse de 12%, BMW 9.6 %, Toyota 1.2% et GM ferme la marche au niveau des bilans positifs avec 0.4%
AU chapître des déficits, personne ne sera surpris de constater que Mitsubishi a connu une déconcertante baisse de 48.5 %, (ouff, du sang neuf s-v-p!) Volkswagen ne fait guère mieux avec un négatif de 33.9 %, Hyundai 33.2 %, Honda 25.3 %, DaimlerChrysler 20 % et finalement Ford avec un bilan dans le rouge avec 14.6%.
La voiture la plus vendue au Canada en janvier 2004 est la toute nouvelle Mazda 3 et les données pour février qui seront disponibles dans quelques semaines devrait la maintenir en première place.