Les Allemands aiment les Japonaises...
Citation:
Subaru Gets High Marks From Germans
Merceded-Benz, VW get low marks
December 8, 2003
by Jens Meiners
Automotive News Europe- MUNICH, Germany- German drivers rank Mercedes-Benz and Volkswagen among the three worst brands in customer satisfaction.
The 38,454 members of the ADAC, Germany's largest automotive club, who responded to the latest semiannual survey put Volkswagen as No. 31 and Mercedes as No. 2 among 33 brands on overall customer satisfaction. Only Land Rover was worse.
But if satisfaction with service is eliminated from satisfaction with their vehicle, German drivers ranked Mercedes-Benz last among all brands.
German brands generally did poorly in the rankings. Ford was No. 21, Audi was No. 26, followed by Opel at No. 27 and Smart No. 29. The exceptions were No. 8 Porsche and BMW at No. 11.
Japanese brands captured the top seven rankings, led by Toyota, Subaru , and Honda.
Even the low-priced Korean brands finished higher as a group than the European-based brands.
Customer satisfaction makes up only 10 percent of the final grade on the survey, which evaluated the brands on factors including financial strength and technical innovation.
ADAC spokesman Maximilian Maurer said much of the driver dissatisfaction was related to electronics.
"While customers tend to understand mechanical problems, taking into account the wear and sometimes abusive driving, they don't easily put up with electronic malfunctions."
What The Germans Like
Brands with the highest customer satisfaction
1. Toyota
2. Subaru
3. Honda
4. Mazda
5. Nissan
6. Mitsubishi
7. Suzuki
8. Porsche
9. Saab
10. Hyundai
11. BMW
12. Daihatsu
13. Volvo
14. Jaguar
15. Citroen
16. Kia
17. Skoda
18. Lancia
19. Daewoo
20. Peugeot
21. Ford
22. Seat
23. Renault
24. Alfa Romeo
25. Rover
26. Audi
27. Opel
28. Chrysler Group
29. Smart
30. Fiat
31. Volkswagen
32. Mercedes-Benz
33. Land Rover
Source: ADAC
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