2002 CHEVROLET AVALANCHE TO SPONSOR CBS'S "SURVIVOR: AFRICA"
The 2002 Chevrolet Avalanche will be the lead vehicle sponsor of the upcoming CBS Survivor: Africa television show beginning October 11. In addition to its advertising presence, Avalanche will be integrated into CBS' Survivor Web page. Also, for the first time, CBS is making the Survivor series available for Interactive Television, and this interactive programming will include Avalanche information. The partnership also includes the opportunity for Chevy Avalanches to be given away during the course of the series.