2010 Ford F-150 SVT Raptor customer interest, orders take flight

Press release
Source : Ford (USA)

Ford’s 2010 F-150 SVT Raptor is a high-performance off-road truck with an avid audience that’s been waiting a long time to get behind the wheel. Able to perform both off-road and on-, the truck has been teasing fans with video clips circulating on both YouTube and the F-150 SVT Raptor Web page, and is now arriving in dealer showrooms.

It survived the grueling Baja 1000 and earned a podium finish. It’s desert-tested and street-ready. And now the F-150 SVT Raptor is ready to go home with its customers.

More than 1,500 orders received for the 5.4-liter F-150 SVT Raptor exceeds expectations and shows the extraordinary level of anticipation for this high-performance truck. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.


Color popularity is decidedly in favor of Raptor-exclusive Molten Orange Metallic Tri-Coat, and Tuxedo Black, with each color representing 40 percent of orders. Customers also want their off-road truck complete with lots of options. Orders reflect consumers’ appetite for technology with:

• More than 80 percent ordered with Luxury Package, which includes heated seats, 10-speaker Sony® Audio system and dual zone temperature control
• 55 percent with Navigation, Sony Audio and SIRIUS Travel Link™
• 60 percent with Exterior Graphics Package
• 70 percent with power moonroof

Orders for Raptor have come from all across the United States, with 94 percent coming from males with a median age of 39. A survey of customers placing retail orders shows that:

• 16 percent purchased F-150 SVT Raptor as a collectible
• 31 percent purchased F-150 SVT Raptor for off-roading
• 19 percent purchased F-150 SVT Raptor for towing and hauling

The very first 5.4-liter F-150 SVT Raptor was sold last year at Barrett-Jackson for $130,000, and now trucks are arriving at dealerships. The first F-150 SVT Raptor retail sale was recorded as going to an off-road enthusiast in Sterling Heights, Mich. The owner of the new Raptor actually had to walk the last two miles to the Suburban Ford dealership to pick it up after getting a flat tire on his bike. And he isn’t wasting any time – the off-roader has already hit the sand dunes in northern Michigan with his new Raptor.
photo:Ford