Industry

SEMA 2011: Complete coverage

By Khatir Soltani , Thursday, 03 November 2011

SEMA stands for Specialty Equipment Market Association, and its annual show is the biggest automotive specialty products trade event on the planet. Every year, SEMA takes Las Vegas by storm, with a total floor surface of about 18 football fields.

As usual, the SEMA event is not open to the general public, but that doesn’t stop automotive manufacturers from presenting a few kitted-out versions of their most popular models, given the media coverage generated by the show.