Top 10: Super Bowl LIV’s Car Ads, From Best to Worst A 30-second spot on this year’s football extravaganza cost $5.6 million

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2 – Porsche Taycan

Porsche found a very original way to promote the Taycan, its first all-electric car. The action kicks off at the company's museum after a car is quietly stolen from it. When the guards discover the theft, they go after it with various classic Porsche cars put forward by the company, including a vehicle that’s not known for its performance on the road. A nice nod to the past while looking to the future.