The immensely popular film star and comedian, Cedric The Entertainer, has entered into an exciting partnership with HVM Racing which will see the #4 HVM car running under the "CTE Racing - HVM" banner in the remaining 2005 Champ Car World Series events and will be the umbrella title for all HVM cars from the start of the 2006 season source: paddocktalk.com Cedric will attend many of the 2006 races but will also play an important behind the scenes role with marketing and promotional support aimed at improving the team's sponsorship base. His presence will further enhance the HVM profile and is aimed at enabling the team to be certain of running at the front of the field and to lay the groundwork for further expansion. Cedric is enthusiastic about this new project, "I am really excited about mixing my celebrity status with the thrilling world of Champ Car auto racing. CTE Racing is going to kick some ass in a way that is fun, exciting and extremely fast - so watch out." Keith Wiggins, HVM's Managing Director, comments: "This is a hugely exciting new venture and a great business platform for both parties. This is the right timing and right partner to take the company to the next level and opens up a host of opportunities in many directions. Cedric is a very popular and likeable guy and we all feel confident in achieving stimulating goals!" Cedric The Entertainer has many career successes spanning television, live performances and film. While this is his first venture in racing, he is familiar with the sports community with USA Today dubbed him as "Madison Avenue's Most Valuable Player" following the 2001 Super Bowl when Cedric's Bud Light "The Date" commercial claimed the #1 commercial spot, witnessed by 144 million viewers. Other notable accolades include a record-breaking win of four consecutive NAACP Image Awards for Outstanding Supporting Actor in a Comedy Series for his portrayal of the lovable "Coach Cedric Robinson" on the WB's #1-rated sitcom The Steve Harvey Show, which ran for six seasons. In 1994, he received the Richard Pryor Comic of the Year Award from Black Entertainment Television. From 1997 through 2000, he traveled across the country as one of the headliners of the super successful Kings of Comedy Tour (the top-grossing comedy tour in history, earning more than $37 million). His film, The Original Kings of Comedy, is based on that tour.
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