Five-year deal for Champ Car's star event
source: F1.racing-live.com Toyota may be leaving the Indy Racing League at the end of the 2006 season but the Grand Prix Association of Long Beach announced yesterday that it has reached a five-year agreement with Toyota Motor Sales and the Southern California Toyota Dealers Association to continue as the title sponsor of the Toyota Grand Prix of Long Beach. The extension of the previous Grand Prix title sponsorship arrangement ensures that Toyota's 31-year relationship with America's premier street race will continue through 2010. Toyota has been title sponsor of the event since 1980. "Toyota is proud to continue our relationship with one of America's premier motorsports events," said Les Unger, Toyota national motorsports manager. "The Toyota Grand Prix of Long Beach is believed to be the longest running motorsports title sponsorship in this country, and we are enthusiastic to continue to be a part of such a great event." The centrepiece of the 2006 Toyota Grand Prix of Long Beach is the Champ Car World Series, which has been featured since 1984. "We are absolutely thrilled to continue our relationship with Toyota Motor Sales and the Southern California Toyota Dealers Association," said Jim Michaelian, CEO of the Grand Prix Association of Long Beach. "They have been an extraordinary partner in our event from the very beginning, and we look forward to extending this relationship to new heights in the coming years." "We are proud to have a company like Toyota, with its rich history and tradition in motorsports, continue as title sponsor of our cornerstone event," said Kevin Kalkhoven, co-owner of the Grand Prix Association of Long Beach, LLC. "Their involvement ensures that the event will continue to grow in the future."
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