One of the fundamental ways to achieve success in the business world is to bring your product to the people. source: paddocktalk.com Companies around the world are finding that one of the best ways to do that, is to have their product involved with the Champ Car World Series. Boasting some of the strongest attendance numbers in all of sports, the Champ Car World Series is rapidly becoming a showcase for corporations to reach more than 150,000 fans per weekend. From recent events in Portland and Cleveland through upcoming races in Toronto and San Jose, corporate and sponsor support is increasing weekly for events and teams as well as for the Bridgestone Presents The Champ Car World Series Powered by Ford itself. "We have been able to build on unprecedented fan support, and through the hard work of our promoter group, we have been able to provide many opportunities for the corporate community ," said Executive Vice-President of Sales and Marketing Will Wilson. "Champ Car and its three-day Festivals of Speed provide one of the most dynamic product platforms in sports and companies are finding great value in them." Led by presenting sponsors Bridgestone and Ford, series partners McDonald's and Sherwin-Williams have taken steps to increase their involvement in the series, while team sponsors such as CDW, Bell Micro Products, Gulfstream, Aussie Vineyards, Mi-Jack, Tide and Muermans have brought a fresh approach to corporate involvement in the series. The event promoters have followed suit, providing local corporations with increased value for their sponsorship dollars. The corporate interest has given events new chances for growth, allowing them to provide a fresh, exciting atmosphere for race fans that extends beyond the race. Concerts with national recording artists, pageants, interactive displays contribute to the festival feel that yields even more value for sponsors.
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