source:
cart.com
Champ Cars are among the most technologically-advanced race cars in North
America, and will now be seen in 2004 in an equally-advanced television
broadcast format courtesy of HDNet.
Champ Car today announced that HDNet, the first full-time high-definition
cable and satellite network in the U.S., will be the exclusive home of live HDTV
telecasts of the 2004 Champ Car World Series. Beginning with the Toyota Grand
Prix of Long Beach on April 18, fans can catch the turbocharged racing action of
the Champ Car World Series on HDNet in cutting-edge 1080i HDTV.
"We are very pleased that HDNet has licensed the rights to air Champ Car World
Series racing action," said Champ Car President Dick Eidswick. "Our fans have
always been among the first to adopt new technology, so high-definition
programming is a great fit for our series and our fans."
In addition to the high-speed racing action of the Champ Car World Series, the
HDNet telecasts, which will be produced by the award-winning Betelgeuse
Productions, will also feature live final-round qualifying events and live
coverage of the Motorock TransAm Tour at Champ Car venues.
HDNet became the first network to broadcast an auto race in high-definition
format last year when it aired the Mario Andretti Grand Prix at Road America
Presented by Briggs & Stratton. The network used 16 high-definition cameras and
two HD mobile units to capture all the action of the race won by Bruno
Junqueira.
"HDNet is thrilled to add Champ Car racing to our network," said Mark Cuban,
co-founder and president of HDNet. "Thanks to the incredible picture and sound
quality, our audience will feel the excitement in every turn and experience
every pit stop like they were there. Once again, HDNet is leading the television
industry in applying HDTV to yet another deserving sport."