As the Champ Car World Series enters the 2004 season, one thing is certain: both Ford and Bridgestone will be coming back as title sponsors source: champweb.net by Don Sklenka That, of course, got me thinking about the involvement Ford could and should have with the open-wheel series. The first question that comes to mind is, how is it possible that 100,000 people can walk through the gates of a Champ Car event, where the series is sponsored by Ford, and not a single customer has the ability to purchase a Ford vehicle? At maximum, one would have to say that 50 people walk into any given Ford dealership a day, meaning that around 15,000 people walk into a Ford dealership a year. Now here we have a Champ Car event that gets four times as many potential customers through its "doors" which one would think that Ford would go crazy over! Yet, those 100,000 customers are given no special care by Ford, no discounts on Ford products, no merchandise, no coupons, no offers and finally no possibilities. Ford has to look at the Champ Car event as a Ford playground. Ford should be using these 100,000 customers to its advantage, instead it seems as though there is no care given to the numbers of people a Champ Car event draws. At every event there should be essentially a Ford dealership. There should be all of the 2004 cars, with salesman bringing in the customers to talk about the cars. After all, the people that come to a Champ Car event do not sit in the stands the entire day, so the salesman can use this to their advantage by bringing them into the Ford dealership and let them sit in the cars. In the very worst scenario Ford gets to gauge the interest of the population with their product line, which is very valuable information.
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