For fans of the Bridgestone Presents The Champ Car World Series Powered by
Ford, one of the main attractions of the series is in the opportunity to see the
latest technology on display in the 750hp turbocharged race cars of the Champ
Car World Series
source:
champweb.net
At Champ Car races, the latest technology doesn't stop at the end of pit lane.
With the help of W.A.V.E.S. and its new Kangaroo.TV system, fans in the stands
can use the latest hand-held technology to keep up with all of the on-track
action. The ground-breaking system that allows fans to follow on-track action
through video, timing and scoring and audio feeds will be available at most
stops along the Champ Car schedule in 2004 as Champ Car World Series LLC signed
a new licensing agreement with W.A.V.E.S., a wholly owned subsidiary of Kangaroo
Capital Inc.
"In marketing we want to express the same leading edge technology that is
deployed in Champ Car racing," said Champ Car President Dick Eidswick. "Our
association with Kangaroo.TV allows us to achieve this while adding value to our
Consumer experience on site. Our fans have responded enthusiastically to the new
technology provided by W.A.V.E.S. and we are pleased to have Kangaroo.TV with us
again in 2004."
Kangaroo. TV will be designated as the "Official and exclusive on-site
audio/visual supplier". The service was successfully introduced in 2003 and
received rave reviews from race fans, teams and drivers. The 2004 Long Beach
Grand Prix kicked off the second year of offering this highly innovative
product.
"W.A.V.E.S. is proud to be part of the Open Wheel racing tradition in North
America" said Alain Charette, the vice-president of Corporate Development.
"Last year's debut with Champ Car was very exciting and enabled W.A.V.E.S. to
make very interesting inroads in others sports series. Our key objective with
Champ Car will be to create cross marketing initiatives that will be mutually
beneficial to the fans and event partners."