The Bridgestone Presents The Champ Car World Series Powered by Ford entertained over 167,000 race fans at the Molson Indy Toronto, but the CBS Sports national broadcast of the race entertained more than a million households for the second consecutive weekend source: cart.com The live Molson Indy Toronto broadcast on CBS Sports Sunday earned the highest Nielsen rating of the season for a CART Champ Car World Series event, with a final rating of 1.2, equating to 1.236 million households that tuned in to watch Paul Tracy romp to his 23rd career victory. On the weekend that CART Champ Car and CBS Sports announced an expansion of their broadcast schedule to carry as many as 10 races next season, CBS Sports delivered the turbocharged action of the series to more than a million households for the second consecutive weekend. "We are pleased to be making progress in our television ratings and this is one of the reasons that we are expanding our relationship with CBS Sports," said CART Champ Car President and CEO Christopher R. Pook. "The public is telling us that there is a demand for our racing series and we intend to do everything that we can to bring it to them." The Toronto race drew rating numbers of over 2.0 in nine of the nation's largest markets including New Orleans, Las Vegas, Kansas City and Jacksonville. The ratings for the previous week's U.S. Bank Presents The Cleveland Grand Prix had been highest of the year to date with a 1.1, with Toronto's broadcast setting a new season benchmark.
Recent Articles
|
Racing Multimedia
Recommendations |