Molson withdraws from title sponsorship of Molson Indy Montreal
By Flagworld (Auto123.com),
Monday, November 14, 2005
Molson Canada announced today its decision to discontinue title sponsorship
of the Molson Indy Montreal. The decision was reached after a thorough
assessment of the brand's sponsorship activities and commercial agenda.
source: Molson Canada
"We continuously evaluate the ongoing competitiveness of all of our
activities and we came to the conclusion that we should focus our investments on
activities that are more representative of the Molson Dry brand and of its
consumers' interests," says Richard Moisan, Director, Trade Marketing and
Events, for Molson in Quebec. "We're proud of the role we played in bringing the
race to the city of Montreal and we sincerely thank the loyal fans and the
promoter."
"We appreciate the role Molson played in bringing a Champ Car race to
Montreal," says Steve Johnson, President, Champ Car. "Thanks to Molson's
support, the Molson Indy Montreal has quickly become a popular fixture on
Montreal's sports scene and a key stop on our race schedule."
Molson remains committed to continue its deeply-rooted tradition of
supporting communities across the province and maintaining an active involvement
in sports and entertainment activities that are relevant to its consumers.
Molson is proud to be a vital part of the community in Montreal through its
ongoing sponsorships of the Canadiens, Alouettes and major concert events. The
brewer is also currently evaluating a number of opportunities that will
bring even more exciting events to its consumers and further raise its profile
in this city.
Antoine L'Estage and his codriver Alan Ockwell of the Yokohama Canada Rally Team won the 2014 edition of the Rallye Defi by winning every stage of the rally.