Red Bull Cheever Racing's new marketing partnership with Phillips-Van Heusen Corporation, for the fashion sportswear label Izod, is an innovative deal designed to bring together the fashion and motorsports industries.
source: redbullcheeverracing.com The partnership between Red Bull Cheever Racing and Phillips-Van Heusen kicked off at this year's Indianapolis 500. "I want to welcome Phillips-Van Heusen and Izod to their first season in the action-packed world of IndyCar Series racing," said Eddie Cheever Jr., owner Red Bull Cheever Racing. "Personally, Izod is a label I have always loved to wear. Professionally, fashion and motorsports have always mixed well together so I am looking forward to building a successful partnership with Izod." The partnership includes branding on the No. 51 and No. 83 Red Bull Cheever Racing Toyota IndyCar Series cars, and clothing will be provided, for various occasions, for drivers Alex Barron, Patrick Carpentier and owner Eddie Cheever Jr. "We want to be associated with world-class sports platforms. When we met Eddie, and he introduced us to Red Bull Cheever Racing and the IndyCar Series, we saw this as a great fit," said Mark Weber, Phillips-Van Heusen, President and incoming CEO. Izod is one of the most recognizable brands of sportswear in America. Through wholly-owned subsidiaries and licensing agreements, IZOD currently produces men's and women's sportswear, tailored clothing, loungewear, women's intimates, outerwear, eyewear, men's and women's accessories, neckwear, children's wear, home products, and golf apparel.
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