New logo for US-based championship
source: autosport.com
CART has unveiled a new logo and corporate identity, as it attempts to
rebuild for the future in the wake of a raft of defections to the rival IndyCar
series.
The new logo, a white arrow on an orange background, is the latest step in
CART's rebranding. From this season, the championship will adopt the title
'Bridgestone presents the Champ Car World Series powered by Ford' in deference
to its two main sponsors.
CART boss Chris Pook said: "Today's announcement is a major step toward
taking this series not only to where we want it to be - but to a position
befitting the heritage, status and challenge of the Champ Car World Series. The
new look of the series will provide a solid platform for Champ Car, Bridgestone
and the Ford Motor Company to move into what will be a very successful
future."
A press release issued by CART about the new logo said: "The new
arrow-style icon melds the directional arrows on computer keyboards and traffic
signs, pointing toward the series' passion for technology as well as the urban
environment where it competes. The orange colour incorporated in the logo
reflects the energy created by the cars, venues, fans, teams and drivers of the
series."